Prophetik: Making Ethical Fashion Gorgeous & Wearable
While a lot of people view fashion as ridiculous, frivolous and shallow – there are many of us who know better.
Sure, there are many aspects of fashion that seem unnecessary, but with organizations and brands such as the Ethical Fashion Forum, Estethica, and Prophetik – it’s clear that there are some peope who sincerely want Fashion’s image to change.
Yesterday, Jeff Garner’s Prophetik took to the Vauxhall Fashion Scout catwalk, showcasing his Civil War era inspired clothing made strictly from sustainable and environmentally friendly fabrics such as cottons, hemp, flax, Greenspun, organic pigment dyed GOTS (Global Organic Textile Standard) certified fabrics.
We have spoken a lot of sustainable fashion on BitchBuzz Style, but admittedly, my own personal wardrobe does not include many recycled or GOTS friendly items as, well, a lot of sustainable fashion item don’t seem, er, wearable.
I’ve gone to many an Estethica presentation, and while many of the items are innovative, creative, and meaningful – as with lots of high fashion items, I don’t know how the hell I’d wear it.
A lot of ethical fashion brands take this avant garde creativity to another level, resulting in things that look like they’re, well, recycled, and as much as I hate to say it, they look as though only a hippy would wear them. Yes. There. I said it. A HIPPY.
However, Prophetik’s show has completely changed my mind about sustainable fashion that’s actually wearable by your every day person, as Jeff Garner’s designs for the latest Prophetik collection are inspired, brilliant, and there were plenty of pieces of both mens and womens wear that I would wear in a heartbeat.
I wasn’t sure what to expect. Sustainable fabrics are always tricky. Sometimes they hang oddly on the body. But the music before the show got the American in me all excited as Garner was clearly dedicated to his theme, as the upbeat bluegrass tunes from artists such as Alison Krauss has the likes of even Hilary Alexander dancing in her seat.
Violinist, Anna Cward, and a guitarist, Jason Bynum, opened the show, playing on either sides of the catwalk. Their haunting and country-inspired tune hung in the air while a lone model walked out into the spotlight, in a stunning and positively inspired long black gown made from 1804 recycled silk.
It was ghostly and I instantly felt as if I had accidentally wandered into some sort of awesomely gothic civil war horror film. And then those bright white lights flashed on, and Man Raze (formerly of Def Leppard and the Sex Pistols) started rocking out in the corner.
It was blue grass and rock and roll on electric speed, and the models and the clothing looked like the exotic 1800s combination of Pride & Prejudice meets Little House in the Prairie... but in a battle field in Tennessee.
Vintage, scuffed boots from Judy’s Tack Shop in Franklin, Tennessee (where Garner is from) and vintage boots by 282 Portobello Road donned the feet of every model.
Navy blue and beautifully structed military jackets hung deliciously on the shoulders of the male models, their coat tails, no doubt, reminding every woman in the room of some naughty Darcy fantasy.
Hemp an cotton jodhpurs, indigo-dyed jackets, skinny trousers and dresses made from peace silk lining paraded down the catwalk, one after another.
Each song matched the energy of the collection, and each piece that moved before me absolutely gorgeous.
Jeff Garner and Porphetik have proved to me that sustainable fabrics can be both gorgeous and wearable, and I am a full-blown Prophetik fan and supporter now.
For more information on Prophetik, please visit their website at prophetik.com.
All images © Mademoiselle Robot
Read more: http://style.bitchbuzz.com/prophetik-making-ethical-fashion-both-gorgeous.html#ixzz0gClfnjPV
No comments:
Post a Comment