Prophetik autumn/winter 2010/11 collection
Eco fashion Inspired by American Civil War and painted by elephants at London Fashion Week.
You can’t say London Fashion Week isn’t eclectic. The catwalk debut of the eco-chic, US brand, Prophetik, took place under the Vauxhall Fashion Scout banner this morning.
Guests were welcomed to the Freemason’s Hall in Covent Garden, by a 15-hand bay, called Zack. The collection, by the Tennessee poet and designer, Jeff Garner, was inspired by the American Civil War, and paraded to live music by a former Sex Pistols’ drummer and an ex-Def Leppard lead guitarist.
The clothes were dyed with plants and herbs from Garner’s garden – indigo for blue, for example, marigold for gold, and yurba mate, for silver. Military jackets were fastened with genuine buttons from original Confederate Army uniforms.
Organic cotton dresses featured abstract and "splatter" prints "painted" by two elephants in a southern Thailand sanctuary – part of the Asia Elephant Art Conservancy Project.
Riding cloaks came in the faded colours of the cavalry and "Gone With the Wind", long, corseted dresses, in organic cotton with a homespun feel, and velvet. The collection is planned to be sold at Eco Age, which is run by the actor Colin Firth’s wife, Livia Giuggioli, in Chiswick, west London.
Garner, who started his career in the music industry, moved into fashion eight years ago, when he launched Prophetik. He has dressed many of America's top music stars including Cameron Diaz, Rihanna, Sheryl Crow, Miley Cyrus, Taylor Swift, Kings of Leon, and the Jonas brothers.
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