Jeff answers the question: Why are there so few options in men's eco-fashion?
"The men’s retail business makes up 20 percent of the market, with eco-fashion constituting only 7 percent (5 percent of which is women’s.)"
"We also need to create consumer demand so that all design houses will be forced to follow the eco-trail and actually do something positive for the environment—which we are all a part of—even if they are only motivated by profit margins and numbers."
Garner, Jeff, and Prophetik. "ASK A DESIGNER: Why Are There So Few Options in Men's Eco-Fashion? | Ecouterre." Eco-Fashion is More Than a Passing Trend | Ecouterre. N.p., n.d. Web. 21 Mar. 2010. <http://www.ecouterre.com/14366/why-is-there-a-dearth-of-mens-eco-fashion/>.
No comments:
Post a Comment