Article from Michigan State University

Check out the full article at MSU NEWS

'"‘Southern Shores' is an exceptional opportunity for the apparel and textile design students because they were able to fully explore the intricacies of sustainable fashion design while contributing to a good cause," Winge said. "In coming years, we hope our students cultivate more opportunities to investigate the possibilities of sustainable design."'

Jeff Garner with Linda Loudermilk

Jeff with fellow Eco-designer Linda Loudermilk in Asheville 

Just another day on the farm.

Featured in the Tennessean

For the full story visit the Tennessean.com Right now, enjoy these photos from their photo shoot last week.

Photos courtesy of the Tennessean.com 

Hatch Day 1 in Asheville, NC

Today, Jeff joined a panel of other innovators in the business, including fellow eco-designer that Elle Magazine name the Vivienne Westwood of Eco,  Linda Loudermilk.

Don't forget to come see us in Asheville tomorrow if you are in the area--we'll still be here.

JEFF GARNER IN NORTH CAROLINA

Don't miss out on the great mentoring sessions with Prophetik Designer Jeff Garner this weekend at the Hatch Festival in Asheville, NC.

Here's where you can catch Jeff this weekend

Thrusday April 15:

12:00pm Fashion Keynote with Prophetik at Castell Photography

3:00pm Fashion Panel 'The Scope and Potential of Sustainability in Fashion and Textiles at Innovator's Lounge


Friday April 16th:

3:00pm Fashion Panel 'Design Approaches for Altering the Scale and Nature of Consumption' at Innovator's Lounge


Saturday April 17th:

6:00pm Fashion Reception 'Perspectives in Style: Designs for Life' at Castell Photography

For details on the festival visit : HatchAsheville.org
For the full schedule visit: Hatch Asheville Schedule

Jeff Garner is an Innovator and Mentor

Jeff is hitting the road April 15-18 to visit North Carolina's Hatchfest in Asheville. Jeff will join many other experts to their own trade at the 2nd installment of the confernce-festival hybrid.



To read more visit Citizen-Times.
 
Check out more of Prophetik's stops on the summer road-trip on our interactive map on the sidebar. (And check out our sponsors--they are a big reason why we can bring the ecological fashion to your city)

Green Dress for Red Carpet

Suzy wore a Prophetik design straight off the London Runway to Global Green's Pre-Oscar Party.  This party also marked her announcement of what dress she planned to wear to the big event.

"Suzy Cameron created a design contest for an eco-friendly red-carpet gown, and 21 year-old Michigan State University Senior, Jillian Granz won. We can all cozy up on our couches sunday night and get a glimpse of the flowing gown, which is made of Peace Silk. James Cameron is a hard-core environmentalist who made an empassioned speech at the party, where he called for a mobilization on a scale equal to that of World War Two, in our effort to fight climate change" (Gorgeously Green)

Prophetik's Earth Day Weekend Events will include a silent auction of 13 sustainable dresses designed by students for the Green Dress for Red Carpet competition.  

"“AVATAR BLUE” ECO-FRIENDLY OSCAR GOWN « Gorgeously Green." Gorgeously Green. N.p., n.d. Web. 23 Mar. 2010. <http://www.gorgeouslygreen.com/avatar-blue-eco-friendly-oscar-gown/>.

Jeff participates in Ecouterre's "Ask a Designer"

Jeff answers the question: Why are there so few options in men's eco-fashion?

"The men’s retail business makes up 20 percent of the market, with eco-fashion constituting only 7 percent (5 percent of which is women’s.)"

"We also need to create consumer demand so that all design houses will be forced to follow the eco-trail and actually do something positive for the environment—which we are all a part of—even if they are only motivated by profit margins and numbers."

For the full article visit Ecouterre.

Garner, Jeff, and Prophetik. "ASK A DESIGNER: Why Are There So Few Options in Men's Eco-Fashion? | Ecouterre." Eco-Fashion is More Than a Passing Trend | Ecouterre. N.p., n.d. Web. 21 Mar. 2010. <http://www.ecouterre.com/14366/why-is-there-a-dearth-of-mens-eco-fashion/>.

Runway Hair

Here's a taste from the hairstylists themselves--Tony and Guy.  Check out the runway hairstyles of LFW2010 and a sneak-peak at backstage.

Style 615 Mag

Check out the Jamaican photo shoot featured in Style 615 Magazine.

More about London.

"Set to revolutionise the way we think about ethical fashion, Prophetik has been exhibiting at Estethica and showing in parallel to London Fashion Week for a few seasons now. Jimmy Choo is a front-row regular." -Running In Heels

"Garner’s collection is proof that no fashion look has to be harmed in the making of ethical clothing." -Frumpy to Funky

"The catwalk suddenly came to life with models sporting great looks that successfully moved the American Civil War into the modern era." -Sustain Your Style

"Some fierce men’s jackets flaunting the much loved cape and the worn in farmer boot… what more could you want!" -FeroFero

"The wonderful thing about Prophetik is you know you don’t have to feel guilty about coveting any of it." -Anna-Belle Woollcott, Sofieminine

"frumpy to funky: PROPHETIK AUTUMN/WINTER 2010 COLLECTION." frumpy to funky. N.p., n.d. Web. 15 Mar. 2010. http://frumpytofunky.blogspot.com/2010/03/prophetik-autumnwinter-2010-collection.html.
LODWICK, DUC NGUYEN & LYLE. "PROPHETIK AW2010 LONDON FASHION WEEK - HOME - FeroFero." HOME - FeroFero. N.p., n.d. Web. 15 Mar. 2010. <http://www.ferofero.com/home/2010/2/19/prophetik-aw2010-london-fashion-week.html>.
"Prophetik Success at Vauxhall Fashion Scout - Ethical Fashion Blog Designers, Eco Fashion News - SustainyourStyle.com Online Fashion, Style Guide." Ethical Clothing Organic Fair Trade Fashion - SustainyourStyle.com Online Fashion, Style Guide. N.p., n.d. Web. 15 Mar. 2010. <http://www.sustainyourstyle.com/ethical-fashion-blog/prophetik-success-at-vauxhall-fashion-scout.html>.

" Running in Heels Prophetik ." Running in Heels - Pan-European comment on culture, politics and the arts for the modern woman . N.p., n.d. Web. 15 Mar. 2010. http://runninginheels.co.uk/articles/prophetik/.

Woollcott, Anna-Belle. "London Fashion Week A/W '10: Prophetik catwalk report - soFeminine.co.uk." soFeminine.co.uk : Fashion, Trends, Beauty, Astro, Diet, Tests, Quizzes.... N.p., n.d. Web. 15 Mar. 2010. <http://www.sofeminine.co.uk/fashion-shows/london-fashion-week-a-w-10-prophetik-catwalk-report-n40865.html>.

Suzy Amis Cameron wears Prophetik

"The black, silk, backless dress with bronze lining was straight off the AW 10 catwalk and the perfect choice for such a high glamour event, showing that environmentally friendly fashion is stylish, edgy and fabulous!" Fiona Anderson, Fashion Scout Daily Blog

 Photos courtesy of Fashion Scout Daily Blog

"The Fashion Scout: Suzy Amis Cameron Wears Prophetik at the Global Green pre-Oscar party." The Fashion Scout. N.p., n.d. Web. 14 Mar. 2010. <http://thefashionscoutsept09.blogspot.com/2010/03/suzy-amis-cameron-wears-prophetik-at.html>.

Have you seen what everyone's been talking about?!

Video Courtesy of BitchBuzz

VOGUE.COM !

Remember reading that Jessica Bumpus, Editor of Fashion Features at Vogue.com, attended the Prophetik show in London a few posts ago?

Jessica Bumpus at Prophetik LFW debut

Following her attendance, she has to say,

"Having shown as part of LFW's Esthetica initiative for the last few seasons, Garner did indeed put on a jolly good first show this afternoon."

And Prophetik has made its mark on Vogue.com!

Check out her full write-up here.

(R-T-W), Malene Birger. "Prophetik Ready-To-Wear - Catwalk report - London Autumn/Winter 2010-11 (Vogue.com UK)." Fashion news daily, catwalk photos, fashion trends and designer looks (Vogue.com UK). N.p., n.d. Web. 7 Mar. 2010. <http://www.vogue.co.uk/fashion/show.aspx/catwalk-report/id,9169>. 

More on Prophetik at London Fashion Week from "Eco-Eyes"

"Eco fashion followers heralded the show a success, while critics were openly surprised, claiming Prophetik's upcoming Autumn/Winter 2010 collection for women and men as highly wearable and 'one to watch'"  (Sustain Your Style .com The Global Eco Fashion Guide.)

Photo courtesy of SustainYourStyle.com

"The use of luxury sustainable fabrics were wearable as well as gorgeous" (Well Sphere Green Living Community)

"... it all changed, eight years ago ! thank god for us because this years collection from Prophetik is the best!" (Lupe Castro, Ecolupe . com)

" The organic velour and recycled velvet dresses made your mouth water." (Jennifer Butler, GreenMyStyle.com)

 Photo courtesy of GreenMyStyle.com

"Jeff cuts an impressive figure across the world of ethical fashion" (Elizabeth Johnson, Daisy Green Magazine)




 " Catwalk report: Prophetik Autumn/ Winter 2010 : greenmystyle.com – Your Daily Eco Glossy." greenmystyle.com – Your Daily Eco Glossy. N.p., n.d. Web. 7 Mar. 2010. <http://www.greenmystyle.com/catwalk-report-prophetik-autumn-winter-2010/#more-19336>.
 "Catwalk report: Prophetik Autumn/ Winter 2010 - Wellsphere." Wellsphere - Health knowledge made personal. N.p., n.d. Web. 7 Mar. 2010. <http://www.wellsphere.com/green-living-article/catwalk-report-prophetik-autumn-winter-2010/1005097>. 
"e c o l u p e . c o m: Prophetik - AW2010 - London Fashion week." e c o l u p e . c o m. N.p., n.d. Web. 7 Mar. 2010. <http://ecolupe.blogspot.com/2010//prophetik-aw2010-london-fashion-week.html>. 
"Prophetik Success at Vauxhall Fashion Scout - Ethical Fashion Blog | Designers, Eco Fashion News - SustainyourStyle.com | Online Fashion, Style Guide." Ethical Clothing | Organic | Fair Trade Fashion - SustainyourStyle.com | Online Fashion, Style Guide. N.p., n.d. Web. 7 Mar. 2010. <http://www.sustainyourstyle.com/ethical-fashion-blog/prophetik-success-at-vauxhall-fashion-scout.html>. 
"Southern style with a green outlook | Daisy Green." Daisy Green Magazine | Ethical fashion, beauty and inspiration. N.p., n.d. Web. 7 Mar. 2010. <http://www.daisygreenmagazine.co.uk/fashion/features/southern-style-with-a-green-outlook/>. 

Jimmy Choo Attended our Show!

Jimmy Choo at Vauxhall Fashion Scout for Prophetik

"To me, Fashion Week is about putting the focus on London and placing it as the centre of fashion design".


Fiona Anderson and Echo Chenxi Gu
Image: Marsy Hild Thorsdottir

LFW Preview at www.vogue.co.uk

LFW: Prophetik Prophecies

LAUREN MILLIGAN

19 February 2010

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JEFF GARNER, whose Prophetik show took to the Vauxhall Fashion Scout catwalk today, is a big promoter of sustainable fashion - and the designer couldn't wait to bring his fashion message to the London catwalk.

"I believe that all fashion will go the sustainable direction and within a few years, if someone is walking down the street in a chemically dyed, polyester polo, they would get chastised for not wearing a sustainable garment. I think it is the only direction it can go, like what the CD now is to the cassette tape. I don't think society will ever slow down on consumerism but I do believe that it will eventually insist on purchasing fashion made of all sustainable elements."

The designer, who counts Sheryl Crow and Kings of Leon amongst his fans, made sure all aspects of the production of today's show also had a sustainable conscience. And with that sorted, he was looking forward to a London holiday.

"I'm really fond of London," Garner told us, "so Fashion Week gives me a reason to live in the city for part of the year and ride horses in Hyde Park! 

View Full Review HERE

LFW review at www.mademoisellerobot.com

I didn't really know what to expect from Jeff Garner's Prophetik, a sustainable clothing label launched in Franklin, Tennessee. I went there intrigued by promises of a show influenced by the American Civil War. While waiting to get to my seat, I saw Hillary Alexander, looking super swish in her colourful kimono and I knew this was going to be interesting.

he show opened on a stunning black dress directly out of some Gone with the Wind wet dream and carried on with silhouettes I could best describe as a punk Scarlet O'Hara. Jodphurs, period inspired dresses, velvet, denim, raggedy textures - all perfectly executed. There was even a spot of double denim for good measure, it was an open hommage to America's history after all. 

I confess a soft spot for the very bouncy and natural hair featured in the show, created by Toni & Guy but light years from the usual Toni & Guy style.  The boys were sporting super fetching 40's style dos and with this, I will stop trying to make "fetch" happen and leave you with some photos.

MONDAY, 8 FEBRUARY 2010 Prophetik in the press

As Jeff Garner, the man behind Tennessee-based sustainable men's and womenswear brand, Prophetik prepares for his show Southern Shores on the 19^th February, he is fast gaining interest by the press. Well, he does do dresses painted by elephants…

At Spoonfed Tom Jeffreys writes:

One of Jeff's philosophies is “The Sustainable Journey”. “This means,” he explains, “that a meaningful analysis and evaluation of any product's relationship to the environment must include a broad array of criteria including low-impact production, low-impact maintenance, and its classification as recyclable, reusable or incineratable. Primary considerations are low impact on plant and animal life, conservation of limited resources, and waste minimisation.”

But this is also a fashion label, and the look is just as important as the philosophy. Luckily, for both men and women, Prophetik is both ethical and seriously cool. And they even do dresses painted by elephants! “Designing for both men and women becomes a story, as the collections have to complement each other. I actually have a lot of pieces that are unisex as well. For menswear we blend organic silk, hemp and organic cotton for smoking jackets, trousers and waistcoats and for the womenswear we do pieces like organic silk dresses, two-toned hemp cardigan dresses, and organic cotton day dresses. The colour palettes always reflect and play off each other.

Read the full story (and all about the elephants)Here

And over at Drapers Online stylist and Vauxhall Fashion Scout favourite Rebekah Roy writes:

“I respect London and the UK in their drive for sustainable and ethical fashion.  I’m looking forward to doing and all-sustainable catwalk show at Vauxhall Fashion Scout. I’m hoping it will set a marker for the future of the industry and that I can be catalyst to encourage other companies and individuals to get involved in sustainability.”


View original interview Here.