Jimmy Choo Attended our Show!

Jimmy Choo at Vauxhall Fashion Scout for Prophetik

"To me, Fashion Week is about putting the focus on London and placing it as the centre of fashion design".


Fiona Anderson and Echo Chenxi Gu
Image: Marsy Hild Thorsdottir

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LFW: Prophetik Prophecies

LAUREN MILLIGAN

19 February 2010

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JEFF GARNER, whose Prophetik show took to the Vauxhall Fashion Scout catwalk today, is a big promoter of sustainable fashion - and the designer couldn't wait to bring his fashion message to the London catwalk.

"I believe that all fashion will go the sustainable direction and within a few years, if someone is walking down the street in a chemically dyed, polyester polo, they would get chastised for not wearing a sustainable garment. I think it is the only direction it can go, like what the CD now is to the cassette tape. I don't think society will ever slow down on consumerism but I do believe that it will eventually insist on purchasing fashion made of all sustainable elements."

The designer, who counts Sheryl Crow and Kings of Leon amongst his fans, made sure all aspects of the production of today's show also had a sustainable conscience. And with that sorted, he was looking forward to a London holiday.

"I'm really fond of London," Garner told us, "so Fashion Week gives me a reason to live in the city for part of the year and ride horses in Hyde Park! 

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