Jimmy Choo Attended our Show!

Jimmy Choo at Vauxhall Fashion Scout for Prophetik

"To me, Fashion Week is about putting the focus on London and placing it as the centre of fashion design".


Fiona Anderson and Echo Chenxi Gu
Image: Marsy Hild Thorsdottir

LFW review at www.mademoisellerobot.com

I didn't really know what to expect from Jeff Garner's Prophetik, a sustainable clothing label launched in Franklin, Tennessee. I went there intrigued by promises of a show influenced by the American Civil War. While waiting to get to my seat, I saw Hillary Alexander, looking super swish in her colourful kimono and I knew this was going to be interesting.

he show opened on a stunning black dress directly out of some Gone with the Wind wet dream and carried on with silhouettes I could best describe as a punk Scarlet O'Hara. Jodphurs, period inspired dresses, velvet, denim, raggedy textures - all perfectly executed. There was even a spot of double denim for good measure, it was an open hommage to America's history after all. 

I confess a soft spot for the very bouncy and natural hair featured in the show, created by Toni & Guy but light years from the usual Toni & Guy style.  The boys were sporting super fetching 40's style dos and with this, I will stop trying to make "fetch" happen and leave you with some photos.

MONDAY, 8 FEBRUARY 2010 Prophetik in the press

As Jeff Garner, the man behind Tennessee-based sustainable men's and womenswear brand, Prophetik prepares for his show Southern Shores on the 19^th February, he is fast gaining interest by the press. Well, he does do dresses painted by elephants…

At Spoonfed Tom Jeffreys writes:

One of Jeff's philosophies is “The Sustainable Journey”. “This means,” he explains, “that a meaningful analysis and evaluation of any product's relationship to the environment must include a broad array of criteria including low-impact production, low-impact maintenance, and its classification as recyclable, reusable or incineratable. Primary considerations are low impact on plant and animal life, conservation of limited resources, and waste minimisation.”

But this is also a fashion label, and the look is just as important as the philosophy. Luckily, for both men and women, Prophetik is both ethical and seriously cool. And they even do dresses painted by elephants! “Designing for both men and women becomes a story, as the collections have to complement each other. I actually have a lot of pieces that are unisex as well. For menswear we blend organic silk, hemp and organic cotton for smoking jackets, trousers and waistcoats and for the womenswear we do pieces like organic silk dresses, two-toned hemp cardigan dresses, and organic cotton day dresses. The colour palettes always reflect and play off each other.

Read the full story (and all about the elephants)Here

And over at Drapers Online stylist and Vauxhall Fashion Scout favourite Rebekah Roy writes:

“I respect London and the UK in their drive for sustainable and ethical fashion.  I’m looking forward to doing and all-sustainable catwalk show at Vauxhall Fashion Scout. I’m hoping it will set a marker for the future of the industry and that I can be catalyst to encourage other companies and individuals to get involved in sustainability.”


View original interview Here.