LFW review at www.mademoisellerobot.com

I didn't really know what to expect from Jeff Garner's Prophetik, a sustainable clothing label launched in Franklin, Tennessee. I went there intrigued by promises of a show influenced by the American Civil War. While waiting to get to my seat, I saw Hillary Alexander, looking super swish in her colourful kimono and I knew this was going to be interesting.

he show opened on a stunning black dress directly out of some Gone with the Wind wet dream and carried on with silhouettes I could best describe as a punk Scarlet O'Hara. Jodphurs, period inspired dresses, velvet, denim, raggedy textures - all perfectly executed. There was even a spot of double denim for good measure, it was an open hommage to America's history after all. 

I confess a soft spot for the very bouncy and natural hair featured in the show, created by Toni & Guy but light years from the usual Toni & Guy style.  The boys were sporting super fetching 40's style dos and with this, I will stop trying to make "fetch" happen and leave you with some photos.

Prophetik to Show at Vauxhall Fashion Scout 2010

Prophetik is an eight-year-old, all-sustainable fashion lifestyle brand designed by, Jeff Garner from the town of Franklin in the southern state of Tennessee. The label has just signed to Forward PR who said of the brand:
Working with recycled bottles transformed into Greenspun fleece, herringbone hemp, peace silk, elephant painted hemp jersey and antique buttons, Jeff injects style and soul into a unisex line of form and function.

According to to Jeff, his label is "positive, socially responsible, sustainable Tennessee lifestyle brand defining inspirational Euro street wear that serves a purpose and is visual manifestation of art, love, poetry, and the freed found within" (quote from Nashville Arts Magazine, July 2009).

Prophetik is stocked in over 60 boutiques including Fred Segal Flair and Patricia Field in America; Livia Firth’s store, Eco Age in London; and in France, Switzerland and Japan. Jeff regularly dresses Sheryl Crow, Miley Cyrus, Taylor Swift, Kings of Leon, and the Jonas Brothers.

Jeff received personal mentorships from Calvin Klein and J Lindeberg, and went on to co-design with Convoy, a sustainable label out of Orange County, California before launching Prophetik.
Prophetik is delighted to be opening the shows at Vauxhall Fashion Scout on the 19th of February 2010, showcasing an American Civil War-inspired collection of men’s and womenswear.

Article with Jeff Garner on Drapersonline.com

Prophetik - Sustainable Fashion On Trend


















Model(left) Laurenne Nicgorski (right) Jason Bynum

Prophetik - Sustainable Fashion On Trend
Estethica, Esthetica, Forward PR, Jeff Garner, Sustainable Fashion, Vauxhall Fashion Scout


Jeff Garner, who previously exhibited at Esthetica, will be doing his first catwalk show at Vauxhall Fashion Scout on Febuary 19th, 2010.

What’s your inspiration?
The soul, life, love, tragedy, the senses, and being in tune with Mother Nature. This season was influenced by the American Civil War, which was a time of great change yet sacrifice. Countering the strife and uncertainty of war, the range represents hope and a romantic notion of another time. Colours include indigo, silver, charcoal, tomato red and olive green. Flowing dresses and capes, jackets of all lengths and layers, echo early concepts of sustainability when resources were scarce.

Where do you source your fabrics and do your production?
Fabrics are sourced from California, North Carolina, and Canada and all production is done in Tennessee.

Why have you chosen to show at London Fashion Week?
I respect London and the UK in their drive for sustainable and ethical fashion. I’m looking forward to doing and all-sustainable catwalk show at Vauxhall Fashion Scout. I’m hoping it will set a marker for the future of the industry and that I can be catalyst to encourage other companies and individuals to get involved in sustainability. Plus, I can dress like a dandy in the UK, not so much in the States!




Where you always interested in ethical fashion?
Sustainable and ethical fashion has always been a natural draw for me growing up on a horse farm in Tennessee. I love the challenge of designing and manufacturing within the limitations of sustainable components.

Is sustainable fashion growing?
I believe that all fashion will go the sustainable direction. I think it is the only direction it can go, it’s like a CD is to a cassette tape. I don’t think society will ever slow down on consumerism but I do believe that it will eventually insist on purchasing fashion made of all sustainable elements.

You mentioned you mainly eat berries?
Yes, I am on a monotone diet and eat the same organic food everyday: açaí - the Brazilian berry that has the highest level of antioxidants, plain organic yogurt and homemade granola.

Who are your UK Stockist?
Equa and Eco Age

For more information on Prophetik please contact www.prophetik@forwardpr.com.