More on Prophetik at London Fashion Week from "Eco-Eyes"

"Eco fashion followers heralded the show a success, while critics were openly surprised, claiming Prophetik's upcoming Autumn/Winter 2010 collection for women and men as highly wearable and 'one to watch'"  (Sustain Your Style .com The Global Eco Fashion Guide.)

Photo courtesy of SustainYourStyle.com

"The use of luxury sustainable fabrics were wearable as well as gorgeous" (Well Sphere Green Living Community)

"... it all changed, eight years ago ! thank god for us because this years collection from Prophetik is the best!" (Lupe Castro, Ecolupe . com)

" The organic velour and recycled velvet dresses made your mouth water." (Jennifer Butler, GreenMyStyle.com)

 Photo courtesy of GreenMyStyle.com

"Jeff cuts an impressive figure across the world of ethical fashion" (Elizabeth Johnson, Daisy Green Magazine)




 " Catwalk report: Prophetik Autumn/ Winter 2010 : greenmystyle.com – Your Daily Eco Glossy." greenmystyle.com – Your Daily Eco Glossy. N.p., n.d. Web. 7 Mar. 2010. <http://www.greenmystyle.com/catwalk-report-prophetik-autumn-winter-2010/#more-19336>.
 "Catwalk report: Prophetik Autumn/ Winter 2010 - Wellsphere." Wellsphere - Health knowledge made personal. N.p., n.d. Web. 7 Mar. 2010. <http://www.wellsphere.com/green-living-article/catwalk-report-prophetik-autumn-winter-2010/1005097>. 
"e c o l u p e . c o m: Prophetik - AW2010 - London Fashion week." e c o l u p e . c o m. N.p., n.d. Web. 7 Mar. 2010. <http://ecolupe.blogspot.com/2010//prophetik-aw2010-london-fashion-week.html>. 
"Prophetik Success at Vauxhall Fashion Scout - Ethical Fashion Blog | Designers, Eco Fashion News - SustainyourStyle.com | Online Fashion, Style Guide." Ethical Clothing | Organic | Fair Trade Fashion - SustainyourStyle.com | Online Fashion, Style Guide. N.p., n.d. Web. 7 Mar. 2010. <http://www.sustainyourstyle.com/ethical-fashion-blog/prophetik-success-at-vauxhall-fashion-scout.html>. 
"Southern style with a green outlook | Daisy Green." Daisy Green Magazine | Ethical fashion, beauty and inspiration. N.p., n.d. Web. 7 Mar. 2010. <http://www.daisygreenmagazine.co.uk/fashion/features/southern-style-with-a-green-outlook/>. 

Beanstockd News Feature today!

Beanstockd.com is a site devoted to pulling interest to the green initiative by infusing it with pop-culture.  Today, The Beanstockd Project has featured us on their news page and they agree with many of our other critics,

"I can’t but fall in love with the red velvet Scarlett O’Hara inspired strapless gown..."

And we will, ofcourse, welcome the invite to be a part of pop-culture in order to spread the green-word.
Check out the popculture we were featured next to here !






"Beanstockd." Beanstockd. N.p., n.d. Web. 5 Mar. 2010. <http://www.beanstockd.com/about-4>.

FEATURED ON HOMEPAGE AND NEWSLETTER

Ecouterre, a website dedicated to sustainable fashion, is showing their support!

Not only have they featured us in a hefty article spot featured on their homepage; they have also spread the word in their weekly newsletter, blasted March 3rd.


Check out the Ecouterre website to see a gallery of photos from London Fashion Week. Post author, Jasmin Malik Chua, even tag-lines her commentary of Prophetik,

"Talk about fashion that gives a damn."

This means so much coming from an organization that is committed to improving the industry though the avocation of a smarter and more socially and environmentally sustainable future.

Liggett, Brit. "Eco-Fashion is More Than a Passing Trend Ecouterre." Eco-Fashion is More Than a Passing Trend Ecouterre. N.p., n.d. Web. 3 Mar. 2010. <http://www.ecouterre.com/>.

MONDAY, 8 FEBRUARY 2010 Prophetik in the press

As Jeff Garner, the man behind Tennessee-based sustainable men's and womenswear brand, Prophetik prepares for his show Southern Shores on the 19^th February, he is fast gaining interest by the press. Well, he does do dresses painted by elephants…

At Spoonfed Tom Jeffreys writes:

One of Jeff's philosophies is “The Sustainable Journey”. “This means,” he explains, “that a meaningful analysis and evaluation of any product's relationship to the environment must include a broad array of criteria including low-impact production, low-impact maintenance, and its classification as recyclable, reusable or incineratable. Primary considerations are low impact on plant and animal life, conservation of limited resources, and waste minimisation.”

But this is also a fashion label, and the look is just as important as the philosophy. Luckily, for both men and women, Prophetik is both ethical and seriously cool. And they even do dresses painted by elephants! “Designing for both men and women becomes a story, as the collections have to complement each other. I actually have a lot of pieces that are unisex as well. For menswear we blend organic silk, hemp and organic cotton for smoking jackets, trousers and waistcoats and for the womenswear we do pieces like organic silk dresses, two-toned hemp cardigan dresses, and organic cotton day dresses. The colour palettes always reflect and play off each other.

Read the full story (and all about the elephants)Here

And over at Drapers Online stylist and Vauxhall Fashion Scout favourite Rebekah Roy writes:

“I respect London and the UK in their drive for sustainable and ethical fashion.  I’m looking forward to doing and all-sustainable catwalk show at Vauxhall Fashion Scout. I’m hoping it will set a marker for the future of the industry and that I can be catalyst to encourage other companies and individuals to get involved in sustainability.”


View original interview Here.

Prophetik to Show at Vauxhall Fashion Scout 2010

Prophetik is an eight-year-old, all-sustainable fashion lifestyle brand designed by, Jeff Garner from the town of Franklin in the southern state of Tennessee. The label has just signed to Forward PR who said of the brand:
Working with recycled bottles transformed into Greenspun fleece, herringbone hemp, peace silk, elephant painted hemp jersey and antique buttons, Jeff injects style and soul into a unisex line of form and function.

According to to Jeff, his label is "positive, socially responsible, sustainable Tennessee lifestyle brand defining inspirational Euro street wear that serves a purpose and is visual manifestation of art, love, poetry, and the freed found within" (quote from Nashville Arts Magazine, July 2009).

Prophetik is stocked in over 60 boutiques including Fred Segal Flair and Patricia Field in America; Livia Firth’s store, Eco Age in London; and in France, Switzerland and Japan. Jeff regularly dresses Sheryl Crow, Miley Cyrus, Taylor Swift, Kings of Leon, and the Jonas Brothers.

Jeff received personal mentorships from Calvin Klein and J Lindeberg, and went on to co-design with Convoy, a sustainable label out of Orange County, California before launching Prophetik.
Prophetik is delighted to be opening the shows at Vauxhall Fashion Scout on the 19th of February 2010, showcasing an American Civil War-inspired collection of men’s and womenswear.

Article with Jeff Garner on Drapersonline.com

Prophetik - Sustainable Fashion On Trend


















Model(left) Laurenne Nicgorski (right) Jason Bynum

Prophetik - Sustainable Fashion On Trend
Estethica, Esthetica, Forward PR, Jeff Garner, Sustainable Fashion, Vauxhall Fashion Scout


Jeff Garner, who previously exhibited at Esthetica, will be doing his first catwalk show at Vauxhall Fashion Scout on Febuary 19th, 2010.

What’s your inspiration?
The soul, life, love, tragedy, the senses, and being in tune with Mother Nature. This season was influenced by the American Civil War, which was a time of great change yet sacrifice. Countering the strife and uncertainty of war, the range represents hope and a romantic notion of another time. Colours include indigo, silver, charcoal, tomato red and olive green. Flowing dresses and capes, jackets of all lengths and layers, echo early concepts of sustainability when resources were scarce.

Where do you source your fabrics and do your production?
Fabrics are sourced from California, North Carolina, and Canada and all production is done in Tennessee.

Why have you chosen to show at London Fashion Week?
I respect London and the UK in their drive for sustainable and ethical fashion. I’m looking forward to doing and all-sustainable catwalk show at Vauxhall Fashion Scout. I’m hoping it will set a marker for the future of the industry and that I can be catalyst to encourage other companies and individuals to get involved in sustainability. Plus, I can dress like a dandy in the UK, not so much in the States!




Where you always interested in ethical fashion?
Sustainable and ethical fashion has always been a natural draw for me growing up on a horse farm in Tennessee. I love the challenge of designing and manufacturing within the limitations of sustainable components.

Is sustainable fashion growing?
I believe that all fashion will go the sustainable direction. I think it is the only direction it can go, it’s like a CD is to a cassette tape. I don’t think society will ever slow down on consumerism but I do believe that it will eventually insist on purchasing fashion made of all sustainable elements.

You mentioned you mainly eat berries?
Yes, I am on a monotone diet and eat the same organic food everyday: açaí - the Brazilian berry that has the highest level of antioxidants, plain organic yogurt and homemade granola.

Who are your UK Stockist?
Equa and Eco Age

For more information on Prophetik please contact www.prophetik@forwardpr.com.