More about London.

"Set to revolutionise the way we think about ethical fashion, Prophetik has been exhibiting at Estethica and showing in parallel to London Fashion Week for a few seasons now. Jimmy Choo is a front-row regular." -Running In Heels

"Garner’s collection is proof that no fashion look has to be harmed in the making of ethical clothing." -Frumpy to Funky

"The catwalk suddenly came to life with models sporting great looks that successfully moved the American Civil War into the modern era." -Sustain Your Style

"Some fierce men’s jackets flaunting the much loved cape and the worn in farmer boot… what more could you want!" -FeroFero

"The wonderful thing about Prophetik is you know you don’t have to feel guilty about coveting any of it." -Anna-Belle Woollcott, Sofieminine

"frumpy to funky: PROPHETIK AUTUMN/WINTER 2010 COLLECTION." frumpy to funky. N.p., n.d. Web. 15 Mar. 2010. http://frumpytofunky.blogspot.com/2010/03/prophetik-autumnwinter-2010-collection.html.
LODWICK, DUC NGUYEN & LYLE. "PROPHETIK AW2010 LONDON FASHION WEEK - HOME - FeroFero." HOME - FeroFero. N.p., n.d. Web. 15 Mar. 2010. <http://www.ferofero.com/home/2010/2/19/prophetik-aw2010-london-fashion-week.html>.
"Prophetik Success at Vauxhall Fashion Scout - Ethical Fashion Blog Designers, Eco Fashion News - SustainyourStyle.com Online Fashion, Style Guide." Ethical Clothing Organic Fair Trade Fashion - SustainyourStyle.com Online Fashion, Style Guide. N.p., n.d. Web. 15 Mar. 2010. <http://www.sustainyourstyle.com/ethical-fashion-blog/prophetik-success-at-vauxhall-fashion-scout.html>.

" Running in Heels Prophetik ." Running in Heels - Pan-European comment on culture, politics and the arts for the modern woman . N.p., n.d. Web. 15 Mar. 2010. http://runninginheels.co.uk/articles/prophetik/.

Woollcott, Anna-Belle. "London Fashion Week A/W '10: Prophetik catwalk report - soFeminine.co.uk." soFeminine.co.uk : Fashion, Trends, Beauty, Astro, Diet, Tests, Quizzes.... N.p., n.d. Web. 15 Mar. 2010. <http://www.sofeminine.co.uk/fashion-shows/london-fashion-week-a-w-10-prophetik-catwalk-report-n40865.html>.

Suzy Amis Cameron wears Prophetik

"The black, silk, backless dress with bronze lining was straight off the AW 10 catwalk and the perfect choice for such a high glamour event, showing that environmentally friendly fashion is stylish, edgy and fabulous!" Fiona Anderson, Fashion Scout Daily Blog

 Photos courtesy of Fashion Scout Daily Blog

"The Fashion Scout: Suzy Amis Cameron Wears Prophetik at the Global Green pre-Oscar party." The Fashion Scout. N.p., n.d. Web. 14 Mar. 2010. <http://thefashionscoutsept09.blogspot.com/2010/03/suzy-amis-cameron-wears-prophetik-at.html>.

Great Photos from London Runway

It's free to sign up to see the photos---and it's well worth it. 

Pictures of the whole Prophetik collection can be viewed HERE

Here's a small preview: 

Both photos courtesy and copyright of Keith Grafton 

"Keith Grafton Photography » Prophetik Front and Backstage at London Fashion Week." London Professional Business Photographer - Keith Grafton. N.p., n.d. Web. 12 Mar. 2010. <http://www.keithgrafton.com/blog/2010/03/08/prophetik-front-and-backstage-at-london-fashion-week/>. 

More Music from LFW Runway

A special thanks also goes out to DJ Richie Rich for DJing at the Prophetik Debut at LFW.

 

http://www.djrichierich.com/

BIG shot out to Man Raze

 

You don't care for me/I don'-a care about that/Gotta new fool, ha!/I like it like that/I have only one burning desire/Let me stand next to your fire (Fire, Jimi Hendrix)

Photo Courtesy of ManRaze.com

What were a former Sex Pistol and Def Leopard member were doing at the Prophetik show at London Fashion Week?  Check out their band Man Raze!  To learn more visit their website. 

Here's some behind-the-scenes photos from their day with Prophetik! 

Runway to Red---well, Green Carpet.

 Last 4 photos courtesy of Global Green USA

"Global Green USA." Global Green USA. N.p., n.d. Web. 9 Mar. 2010. <http://www.globalgreen.org/press/>.

Have you seen what everyone's been talking about?!

Video Courtesy of BitchBuzz

VOGUE.COM !

Remember reading that Jessica Bumpus, Editor of Fashion Features at Vogue.com, attended the Prophetik show in London a few posts ago?

Jessica Bumpus at Prophetik LFW debut

Following her attendance, she has to say,

"Having shown as part of LFW's Esthetica initiative for the last few seasons, Garner did indeed put on a jolly good first show this afternoon."

And Prophetik has made its mark on Vogue.com!

Check out her full write-up here.

(R-T-W), Malene Birger. "Prophetik Ready-To-Wear - Catwalk report - London Autumn/Winter 2010-11 (Vogue.com UK)." Fashion news daily, catwalk photos, fashion trends and designer looks (Vogue.com UK). N.p., n.d. Web. 7 Mar. 2010. <http://www.vogue.co.uk/fashion/show.aspx/catwalk-report/id,9169>. 

Stylist shares experience with Prophetik backstage at LFW

The Prophetik debut at LFW has been a hit onstage as well as backstage.  Stylist Rebekah Roy shares her surprisingly serene experience prepping for the Prophetik show.

Rebekah Roy

Last 2 Photos courtesy of www.fashion-stylist.net

16 models get ready for showtime--styled in designs by Garner and makeup from Benefit Cosmetics. 

Check out Prophetik backstage at London Fashion Week to see more great backstage photos and commentary.

"Prophetik backstage at London Fashion Week | Stylist Stuff." Rebekah Roy - Fashion Stylist. N.p., n.d. Web. 6 Mar. 2010. <http://www.fashion-stylist.net/blog/2010/02/22/prophetik-backstage-at-london-fashion-week/>.

Local Love.

Nashville local, Karol Lahrman , of Reflection Model and Talent shares our triumph at LFW on her blog.  She excitedly acknowledges the local influences from the civil-war and the extension of Music City that Garner brought to London--amping the crowd with live music. 

Visit her support at Reflection Agency Blog: Fashion trends, Industry news and fun information.  

Beanstockd News Feature today!

Beanstockd.com is a site devoted to pulling interest to the green initiative by infusing it with pop-culture.  Today, The Beanstockd Project has featured us on their news page and they agree with many of our other critics,

"I can’t but fall in love with the red velvet Scarlett O’Hara inspired strapless gown..."

And we will, ofcourse, welcome the invite to be a part of pop-culture in order to spread the green-word.
Check out the popculture we were featured next to here !






"Beanstockd." Beanstockd. N.p., n.d. Web. 5 Mar. 2010. <http://www.beanstockd.com/about-4>.

Prophetik Show at London Fashion Week leaves blogger speechless.

Along with all the kind words Mademoiselle Robot has shared of Prophetik in the past, the blog has now added a great video of the first impressions attendees had of the show at LFW.  Mademoiselle Robot is left with only one expression, 

"OMGOMG"

To check out the thoughts visit Mademoiselle Robot.

FEATURED ON HOMEPAGE AND NEWSLETTER

Ecouterre, a website dedicated to sustainable fashion, is showing their support!

Not only have they featured us in a hefty article spot featured on their homepage; they have also spread the word in their weekly newsletter, blasted March 3rd.


Check out the Ecouterre website to see a gallery of photos from London Fashion Week. Post author, Jasmin Malik Chua, even tag-lines her commentary of Prophetik,

"Talk about fashion that gives a damn."

This means so much coming from an organization that is committed to improving the industry though the avocation of a smarter and more socially and environmentally sustainable future.

Liggett, Brit. "Eco-Fashion is More Than a Passing Trend Ecouterre." Eco-Fashion is More Than a Passing Trend Ecouterre. N.p., n.d. Web. 3 Mar. 2010. <http://www.ecouterre.com/>.

Fashion Thirst Blog writes a "love letter" to it's readers about Prophetik debut at LFW2010

There is a bit of romanticism hidden beneath the bloody battle of war, and this can be seen in the Southern Shores collection. Garner says of the collection,

"Southern Shores is influenced by being raised in the South, in this culture, and [by] the history of being in Franklin, Tennessee, which was the bloodiest battle of the Civil War.  We need to learn that fighting is not always the answer, you know? There is always another way."

We often fail to acknowledge the love and romance hidden behind the fight.  There is an extensive collection of love letters recovered from the Civil War.  Soldiers wrote their hopes for a future of love on the land they were fighting to keep for their own. The following is an excerpt of a letter written from Nashville, Tennessee in 1863:

 "Your letters are received by me with the greatest pleasure, and a beating heart always waits a reply. I have written a good many letters to other girls. Letters of friendship, but those I write to you. I want you to receive them for more than mere friendship. For let me say that your memory is ever dear to me and if we never again meet on Earth I shall ever Cherish the fond remembrance of Thee, and think of the pleasant hours passed in your society, but let me indulge the hope that we may again meet ere long." (Civil War Love Letters)

If we can focus on love like this, we can spread the message Garner implies when he says, "There's always another way."  Prophetik spreads the philosophy that if we understand and embrace love, it can lead to a great future where we act in ways that relieve the suffering of people.

Editor of Fashion Thirst Blog, Monica Cummings, has written us a "love letter" of her own and comments on the romanticism.  She writes of the Southern Shores debut at London Fashion Week 2010,

“ Save the best until last…this red, recycled velvet bustier brightened up the room.  The romantic, beautiful flowing line and bold colour is a sumptious garment bringing out the elegance of femininity.” 

For Monica Cummings' full review visit Fashion Thirst Blog .

"Civil War Love Letters-- William Henry Ruse." Special Collections, University Libraries, Virginia Tech. N.p., n.d. Web. 3 Mar. 2010. <http://spec.lib.vt.edu/cwlove/ruse.html>.

"Fashion Thirst Blog » London Fashion Week Prophetik showcase Jeff Garner." Fashion Thirst. N.p., n.d. Web. 3 Mar. 2010. <http://fashionthirst.com/blog/2010/02/27/london-fashion-week-prophetik-showcase-jeff-garner/>.

MONDAY, 8 FEBRUARY 2010 Prophetik in the press

As Jeff Garner, the man behind Tennessee-based sustainable men's and womenswear brand, Prophetik prepares for his show Southern Shores on the 19^th February, he is fast gaining interest by the press. Well, he does do dresses painted by elephants…

At Spoonfed Tom Jeffreys writes:

One of Jeff's philosophies is “The Sustainable Journey”. “This means,” he explains, “that a meaningful analysis and evaluation of any product's relationship to the environment must include a broad array of criteria including low-impact production, low-impact maintenance, and its classification as recyclable, reusable or incineratable. Primary considerations are low impact on plant and animal life, conservation of limited resources, and waste minimisation.”

But this is also a fashion label, and the look is just as important as the philosophy. Luckily, for both men and women, Prophetik is both ethical and seriously cool. And they even do dresses painted by elephants! “Designing for both men and women becomes a story, as the collections have to complement each other. I actually have a lot of pieces that are unisex as well. For menswear we blend organic silk, hemp and organic cotton for smoking jackets, trousers and waistcoats and for the womenswear we do pieces like organic silk dresses, two-toned hemp cardigan dresses, and organic cotton day dresses. The colour palettes always reflect and play off each other.

Read the full story (and all about the elephants)Here

And over at Drapers Online stylist and Vauxhall Fashion Scout favourite Rebekah Roy writes:

“I respect London and the UK in their drive for sustainable and ethical fashion.  I’m looking forward to doing and all-sustainable catwalk show at Vauxhall Fashion Scout. I’m hoping it will set a marker for the future of the industry and that I can be catalyst to encourage other companies and individuals to get involved in sustainability.”


View original interview Here.

Article with Jeff Garner on Drapersonline.com

Prophetik - Sustainable Fashion On Trend


















Model(left) Laurenne Nicgorski (right) Jason Bynum

Prophetik - Sustainable Fashion On Trend
Estethica, Esthetica, Forward PR, Jeff Garner, Sustainable Fashion, Vauxhall Fashion Scout


Jeff Garner, who previously exhibited at Esthetica, will be doing his first catwalk show at Vauxhall Fashion Scout on Febuary 19th, 2010.

What’s your inspiration?
The soul, life, love, tragedy, the senses, and being in tune with Mother Nature. This season was influenced by the American Civil War, which was a time of great change yet sacrifice. Countering the strife and uncertainty of war, the range represents hope and a romantic notion of another time. Colours include indigo, silver, charcoal, tomato red and olive green. Flowing dresses and capes, jackets of all lengths and layers, echo early concepts of sustainability when resources were scarce.

Where do you source your fabrics and do your production?
Fabrics are sourced from California, North Carolina, and Canada and all production is done in Tennessee.

Why have you chosen to show at London Fashion Week?
I respect London and the UK in their drive for sustainable and ethical fashion. I’m looking forward to doing and all-sustainable catwalk show at Vauxhall Fashion Scout. I’m hoping it will set a marker for the future of the industry and that I can be catalyst to encourage other companies and individuals to get involved in sustainability. Plus, I can dress like a dandy in the UK, not so much in the States!




Where you always interested in ethical fashion?
Sustainable and ethical fashion has always been a natural draw for me growing up on a horse farm in Tennessee. I love the challenge of designing and manufacturing within the limitations of sustainable components.

Is sustainable fashion growing?
I believe that all fashion will go the sustainable direction. I think it is the only direction it can go, it’s like a CD is to a cassette tape. I don’t think society will ever slow down on consumerism but I do believe that it will eventually insist on purchasing fashion made of all sustainable elements.

You mentioned you mainly eat berries?
Yes, I am on a monotone diet and eat the same organic food everyday: açaí - the Brazilian berry that has the highest level of antioxidants, plain organic yogurt and homemade granola.

Who are your UK Stockist?
Equa and Eco Age

For more information on Prophetik please contact www.prophetik@forwardpr.com.