Featured in the Tennessean

For the full story visit the Tennessean.com Right now, enjoy these photos from their photo shoot last week.

Photos courtesy of the Tennessean.com 

Sponsor Alert!

The Rodney Mitchell Salon team will be doing all the hair for our Nashville debut of Southern Shores.  


Rodney Mitchell Salon has created a GREEN ROOM in their Franklin location at The Factory, dedicated to an organic coloring line.


Organic Color Systems line contains no ammonia, no thiogycolates, no sodium lauryl sulfate, and no plastics.

aLoft Hotel Nashville-Cool Springs is our official hotel sponsor of Southern Shores Fashion show in Nashville

We are so excited to welcome aLoft Nashville-Cool Springs to our sponsor roster.  aLoft is our official hotel sponsor of our Southern Shores 2010 Nashville Fashion Show hitting the runway April 23rd.

aLoft's "See Green" Iniatives:

• Hybrid car parking spots

• Eco-friendly shampoo, conditioner, and body wash dispensors in the showers (helps reduce non-biodegradable waste)

• Conservation of water--guests decide whether they want their linens and towels changed daily
• Onsite laundry with eco-friendly detergent

• Indoor pool is cleaned with eco-friendly products

• Water efficient toliets

• Folios are printed on recycled paper

• Compact flourescent light bulbs used throughout

• Outdoor, park-like environment with plenty of trees and grassy areas.

Get Ready U.S.A. ---London loved us, you will too.

Get super excited and stay posted!  Prophetik is getting ready to hit the road this summer for a tour of fashion shows benefiting Suzy Amis Cameron's Muse Elementary (www.museelementary.org).  

We are currently prepping for the Nashville show on April 24. . .

Check back soon for the dates and details for the remainder of the tour.  

Local Love.

Nashville local, Karol Lahrman , of Reflection Model and Talent shares our triumph at LFW on her blog.  She excitedly acknowledges the local influences from the civil-war and the extension of Music City that Garner brought to London--amping the crowd with live music. 

Visit her support at Reflection Agency Blog: Fashion trends, Industry news and fun information.  

Fashion Thirst Blog writes a "love letter" to it's readers about Prophetik debut at LFW2010

There is a bit of romanticism hidden beneath the bloody battle of war, and this can be seen in the Southern Shores collection. Garner says of the collection,

"Southern Shores is influenced by being raised in the South, in this culture, and [by] the history of being in Franklin, Tennessee, which was the bloodiest battle of the Civil War.  We need to learn that fighting is not always the answer, you know? There is always another way."

We often fail to acknowledge the love and romance hidden behind the fight.  There is an extensive collection of love letters recovered from the Civil War.  Soldiers wrote their hopes for a future of love on the land they were fighting to keep for their own. The following is an excerpt of a letter written from Nashville, Tennessee in 1863:

 "Your letters are received by me with the greatest pleasure, and a beating heart always waits a reply. I have written a good many letters to other girls. Letters of friendship, but those I write to you. I want you to receive them for more than mere friendship. For let me say that your memory is ever dear to me and if we never again meet on Earth I shall ever Cherish the fond remembrance of Thee, and think of the pleasant hours passed in your society, but let me indulge the hope that we may again meet ere long." (Civil War Love Letters)

If we can focus on love like this, we can spread the message Garner implies when he says, "There's always another way."  Prophetik spreads the philosophy that if we understand and embrace love, it can lead to a great future where we act in ways that relieve the suffering of people.

Editor of Fashion Thirst Blog, Monica Cummings, has written us a "love letter" of her own and comments on the romanticism.  She writes of the Southern Shores debut at London Fashion Week 2010,

“ Save the best until last…this red, recycled velvet bustier brightened up the room.  The romantic, beautiful flowing line and bold colour is a sumptious garment bringing out the elegance of femininity.” 

For Monica Cummings' full review visit Fashion Thirst Blog .

"Civil War Love Letters-- William Henry Ruse." Special Collections, University Libraries, Virginia Tech. N.p., n.d. Web. 3 Mar. 2010. <http://spec.lib.vt.edu/cwlove/ruse.html>.

"Fashion Thirst Blog » London Fashion Week Prophetik showcase Jeff Garner." Fashion Thirst. N.p., n.d. Web. 3 Mar. 2010. <http://fashionthirst.com/blog/2010/02/27/london-fashion-week-prophetik-showcase-jeff-garner/>.

MONDAY, 8 FEBRUARY 2010 Prophetik in the press

As Jeff Garner, the man behind Tennessee-based sustainable men's and womenswear brand, Prophetik prepares for his show Southern Shores on the 19^th February, he is fast gaining interest by the press. Well, he does do dresses painted by elephants…

At Spoonfed Tom Jeffreys writes:

One of Jeff's philosophies is “The Sustainable Journey”. “This means,” he explains, “that a meaningful analysis and evaluation of any product's relationship to the environment must include a broad array of criteria including low-impact production, low-impact maintenance, and its classification as recyclable, reusable or incineratable. Primary considerations are low impact on plant and animal life, conservation of limited resources, and waste minimisation.”

But this is also a fashion label, and the look is just as important as the philosophy. Luckily, for both men and women, Prophetik is both ethical and seriously cool. And they even do dresses painted by elephants! “Designing for both men and women becomes a story, as the collections have to complement each other. I actually have a lot of pieces that are unisex as well. For menswear we blend organic silk, hemp and organic cotton for smoking jackets, trousers and waistcoats and for the womenswear we do pieces like organic silk dresses, two-toned hemp cardigan dresses, and organic cotton day dresses. The colour palettes always reflect and play off each other.

Read the full story (and all about the elephants)Here

And over at Drapers Online stylist and Vauxhall Fashion Scout favourite Rebekah Roy writes:

“I respect London and the UK in their drive for sustainable and ethical fashion.  I’m looking forward to doing and all-sustainable catwalk show at Vauxhall Fashion Scout. I’m hoping it will set a marker for the future of the industry and that I can be catalyst to encourage other companies and individuals to get involved in sustainability.”


View original interview Here.